Balancing innovation supply & demand

Spreading the "demand" for innovation across all levels of your organization is a tricky balancing act, according to Rowan Gibson. At Blogging Innovation this week, Rowan lays out three  pressure points your company can use for driving innovation demand, including this one:

Idea management systems are now becoming much more commonplace inside large companies, and they are doing a lot to distribute the responsibility for generating new ideas—and developing new business strategies—throughout the organization and beyond its walls. A recent addition to this field is a software tool called Discovery Central—based on my systematic “Four Lenses of Innovation” methodology—which I have co-developed with Imaginatik as an extension of their popular Idea Central solution.

Read the rest of his post at Blogging Innovation.

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