Over the past several years we've seen a shift in the innovation efforts of traditional manufacturing companies. While new ideas typically were left to the folks in R&D, that often gave business leaders a bevy of incremental improvements and occasional, often random breakthroughs.
That system is hard to manage, and hard to qualify.
As more organizations begin to operationalize innovation, their breakthroughs are expanding. Goodyear, for example, opened a communication channel to its suppliers to improve the ways in which they work with each other.