MIT Sloan Management Review maps Chubb's market evolution

How do you innovate in a traditional, established market such as insurance? Jon Bidwell and his team connect employees at the Chubb Group of Insurance Companies to create a combination of breakthrough and incremental ideas.

In this article from the MIT Sloan Management Review, Bidwell explains how his team uses a "social business approach" to creating new ideas. They are supported in this effort by the advisory services and platform technology from Imaginatik.

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