Bayer is a global enterprise with core competencies in the fields of health care, agriculture and high-tech polymer materials. As an innovation company, it sets trends in research-intensive areas.
Bayer is a global chemicals and life science company. Imaginatik has worked with Bayer MaterialScience across the US, Europe and China.
Bayer was one of the first companies to trial so-called “experiential events”. These initiatives combine online ideation and idea building with a physical experience: allowing an employee to touch a prototype, or feel a new material. In one case, the famous “Back to School” event gave 500 employees the chance to explore a school bus as a springboard to generate product and research ideas for a client.