About Frozen Food Manufacturer

A leading manufacturer and marketer of delicious frozen ethnic foods and appetizers.

By The Numbers

1,110

clues collected

8

insights for ideation

9

breakthrough concepts developed

Objective
A frozen food manufacturer wanted to refine their brand position and create breakaway growth in a flat ethnic category

Approach

  • Engaged 25 people in a journey of discovery
  • Leveraged Discovery Central and live events to surface insights
  • Virtual challenge drove collaboration from the organization
  • Top ideas were enhanced and combined to create top concepts

Business Results

  • 9 breakthrough concepts including a redefining brand shift
  • Big ideas estimated to represent $250 - $300MM in revenue
  • A multi-year portfolio of innovation opportunities