About Global Food Manufacturer

An ingredient provider that processes corn, tapioca, wheat, potatoes, and other raw materials into ingredients for the food, beverage, brewing, pharmaceutical industries, and numerous industrial sectors.

By The Numbers

327

clues collected

221

virtual ideas

5

big opportunities identified

Objective
A global food manufacturer wanted to identify the next big opportunity space that would fuel significant growth

Approach

  • Engaged a core team of 8 people and extended team of several hundred
  • Mined organizational knowledge and perspectives around a key food ingredient in their portfolio
  • Designed/facilitated a process of synthesizing their own knowledge and perspectives to surface key innovation territories
  • Facilitated a mix of virtual and live collaborative sessions to generate hundreds of fresh opportunities

Business Results
5 “big” opportunities addressing process technology, marketing, functional attributes of ingredient, sourcing of raw materials – estimated to represent $200 million in new revenue