About Major CPG Company

A Fortune 50 U.S. Consumer Packaged Goods Manufacturer of Personal Care Products.

By The Numbers

72

new opportunities

10

transformative ideas for China and North American consumer research

10

prototype concepts

Objective
Accelerate breakthrough category innovation by mining and combining insights from a diverse global team that would help the brand retain long-term leadership

Approach

  • By joining the teams together virtually, and then in a live facilitated creative session, a new standard was set for efficiency in producing breakthrough ideas
  • Using novel techniques (e.g. lenses, clustering, collisioning, collaging) to generate creativity, connection, and fresh thinking and to accelerate the process and enhance quality of ideas
  • Utilizing the Discovery methodology and software tools to sort, vote and select winning concepts

Business Results
Harvested and uncovered new insights to be combined into novel and compelling market opportunities