A very Happy New Year to you all as we continue with our second edition of “What’s new in Corporate Innovation”. Following on from our last blog, showcasing a number…
Tag Archives | imaginatik
Marketing Your Innovation Program? It begins on Day One
Innovation success depends on savvy marketing. We’ve seen this over and over with our clients. It’s worth focusing on why marketing your innovation program is necessary, and how it works….
5 Innovation Labs that I’m Watching
Who doesn’t feel enticed by the concept of an Innovation Lab? Just the two words paired together, “Innovation” and “Lab”, elicit a strong sense of creativity, experimentation and novelty. Innovation…
Innovating before the music stops?
An iconic entertainment brand recently faced a conundrum: what to do when your revenue model suddenly stops working? That was the question posed this spring at one of our Innovation…
Musings on (digital) Monopoly and a new way to think about customer centricity
Reflections from EU’s ruling against Google this past week Companies that grow effectively are those that capture customers’ attention. Scale and growth used to come from ownership of supply: think…
Innovation in Retail – current trends and capturing new sources of value in new ways
Digital Transformation – or stalled execution? The Retail industry has been undergoing a rapid transformation over the last decade. The competitive landscape has shifted dramatically in terms of where value…
The REAL power of the crowd
We recently helped a client build v1 of their employee ideas program. They called it “The Voice” – riffing on a popular TV show – and they did a great…
The Irony Facing Growth
Growth, for many, is getting tougher. Technologies are rapidly advancing, new incumbents are attacking different parts of the business, and traditional competitors are building new capabilities. All the while, customer…
The Rule of Data
We’re all familiar with stunning advances in AI (artificial intelligence), starting with IBM’s Watson victory in Jeopardy! and more recently Google DeepMind’s defeat of the world champion in Go. More…
Innovation & Continuous Improvement – Bedfellows or Combatants?
Powerful new technologies, startups, and ecosystem trends are driving profound change – and the beating heart of the Innovation Imperative. With this rapidly evolving and ever-changing ecosystem comes the need…